History

After working as a Sales Rep servicing Bunnings Warehouse for five years, I started Sales Maximizer in September 2001. I saw a big need for smaller companies to be given great service at an affordable rate, especially those with 1 to 100 lines. I decided to start a company that would give everyone excellent service, regardless of how many lines they had. 

Since starting the business I have worked for many companies, and built a lot of strong relationships with many people, and it has always been a pleasure to work for the smaller companies. It’s great to be able to ring a company and get straight through to the manager on the first try, without having to leave messages with five secretaries and hope that they might call you back later. It makes for a fantastic working relationship, and means we are all in it together so we do whatever we can to help each other out. It’s wonderful to be able to come up with an idea for a way to improve sales, make a phone call, and within days that idea is being implemented. It’s only in small business that can you have lunch with someone, discuss a few ideas and come up with a better way to merchandise something, or even an entirely new product, and then see that come to fruition very quickly.

Try doing that in a company with 10,000 products.

Being able to get ideas off the ground very quickly has enabled Sales Maximizer to grow the sales of our clients over the years, and we look forward to helping many more business grow their sales for years to come.

Paul Balsillie, Sales Maximizer