Radio Advertising

Bunnings have no expectation that you advertise, but it can be a strong selling point if you have an advertising campaign to make potential customers aware of your products.

Radio is an excellent medium to advertise to the DIY market, as you can reach large numbers of people for a reasonable price, and Sales Maximizer can help.

With more than two decades of sales experience, Sales Maximizer write and produce radio commercials that actually get sales, and as we are the ones working in Bunnings, we can see the results. 

Many radio commercials are formulaic, and are written by people with no sales experience.  As a result, they are often instantly forgettable and don’t sell anything.

For a commercial to be effective it needs to tell potential customers:

1. What the product is
2. Why they should buy it
3. Where they can get it

If an ad fails to mention any of these things, the ad is a waste of money.  But if it just mentions those things without being memorable, it’s also a waste of money. 

An ad needs to get the right balance of being engaging and informative.  If it can be entertaining or even funny all the better, but not at the expense of selling. 

An example of our work:

Doust Radio Commercial