What Is Merchandising?

If you don't already supply to Bunnings you might be wondering what a merchandising company does and what you need them for.

Bunnings Warehouse runs a program called V.I.S., which stands for ‘Vendor In-Store Support’. It is a unique program in which Bunnings Warehouse asks for support from their suppliers to help range in, tidy, rotate, dust and manage their products at store level. The staff members at Bunnings are too busy servicing customers to worry about stock-replenishment, so the suppliers are given full responsibility to make sure that their lines are on the shelf, faced up nicely and the stores have enough stock to get them through the next 8 weeks without any out-of-stocks.

It’s not just a program designed for the suppliers to keep their products in stock, but ‘In-Store Support’ means that suppliers are asked to liaise with the staff in the stores and give them all the relevant details about how the products work, what they do, the selling points and anything else that can help them sell. It’s the staff at Bunnings that deal with the customers, so they need to know everything they can about the products, and they can’t get to know that without direct contact with the suppliers.

Suppliers are also involved in setting up products to their correct shelf layouts. Ideally you should be able to go into any store in the country and find the same products in the same locations. Suppliers and merchandising companies are usually in charge of making sure that these layouts are implemented.

If you are a supplier looking to sell products into Bunnings, you will need to factor this cost in, so before you approach Bunnings please give Sales Maximizer a call to get a quote on our services. You’ll find that our commission-based fees are very reasonable, and it makes it much easier to work out your costings when you have a fixed-rate attached to every product.